Lowe’s Subscription Services

Designing for the new subscription based services launching at Lowe’s.

Role: Product Designer

Duration: November 2025 - February 2026

Introduction

The Problem

Lowe’s is offering new subscription based home care services. I was tasked with building these new experiences, and bringing visibility to them across the shopping funnel.

Introduction

Goals

  • Bring awareness to new subscriptions based services

  • Allow customers to sign up for a subscription protection plan in the shopping funnel

  • Educate customers on protection plan offerings

The Process

Defining the User Journey

I created a user journey to discover pain points in the new experience we were proposing. Protection plan coverage can be contusing, and I wanted to account for ways to quickly communicate complex information.

Wireframe Explorations

Prototypes Tested: 4

  • Created four unique ways to display our multi appliance protection plan

  • Considering subscriptions based UX approach for customers to easily compare plans

  • Provide clarity on the manufacturer warranty

⭐The Winning Design

Users overwhelmingly preferred a card based approach while shopping for protection plans.

Test participant found it easier to scan, compare plans, and understand the content at a glance.

Uncovering Different Scenarios

After we nailed down the new UI elements, my product manager and engineering partners helped define scenarios that needed to be fleshed out.

We asked questions like, “what would the shopping journey look like if I am already a subscriber? and “what happens after I subscribe to the plan?”

Designing for Apps

Once desktop and mobile web were designed, I turned to our IOS and Andriod app.

The design system is different on our app, and I needed to create something that fit within that unique framework.

Just the Beginning

Although my time on this project ended, I would have liked to explore even more of the user journey. I wanted to create a better experience for onboarding appliances into the multi-appliance plan.

I also wanted to explore a hub or general location on the website and app where users could access their protection plan information.

I hope this framework and discovery will help shape future subscription offerings at Lowe’s.